Artist Development & Management
Oh My Sweet Entertainment is an agency mainly focusing on management and artist development in the alternative rock segment.
As the music business is changing fast these days, flexibility is required in order to meet the challenges arising from the collapse of the traditional 20th century music industry. While it becomes more and more difficult to succeed the old fashioned way, new possibilities for promoting music emerge almost every day.
Especially from the up and coming artist’s point of view, this is a promising development. It has never been as easy as today to get in touch with a target audience. But on the other hand, it probably has never been as hard as today to stand out from the crowd and get the attention of potential business partners in order to start a professional career.
Oh My Sweet meets the requirements of the new music market by analysing the artists personal goals and then developing an individual marketing strategy using all means offered by today’s music business. Every artist is different and therefore has different needs depending on his background. Since its start in 1999, the company has been able to build up a strong network covering all sectors of the contemporary music business. Besides this, because of its particular structure including a music consulting department as well as a publishing and management branch, Oh My Sweet is able to work on different levels in order to tap 100% of the artist’s potential.
Oh My Sweet has an Edition, The Dandy Rocker@Sony/ATV Music Publishing Germany
With more than 15 years experience in the music business and with the repertoire of hundreds of international signed and unsigned artists, Oh My Sweet is a reliable and innovative partner when it comes to song-plugging and consulting for movie and TV productions.